Media monitoring
Jan. 31st, 2012 03:42 amI've been meaning to talk more about my job, about what it involves, and given this is something I'm doing at home, on a computer with a LJ client, here's something.
Media monitoring is something we've just started recently at UD; the main aim is so that if there's a news story that we should comment on as soon as possible, we can do so, but it's also there for stuff we may just want to blog about, and to keep us aware of what's going on.
There's a rota for who does it which day. It needs to be done by 9am on that day, and you can't start it before midnight as quite a few newspapers dump a large number of stories onto their website at midnight (presumably about when the papers are going to print, keeping them published on the same day as the physical version is released.
I choose to do it after midnight rather than before nine, as I'm more of a night owl than a morning person. This does, however, mean I'm often distracted whilst doing it by chatting to friends or similar.
Below the cut is the stories I sent to the office today, along with a timeline of how long it took me. In terms of 'What do we do about it', my advice was that nothing was urgent to respond to, but we might want to blog or otherwise comment on the Mandelson lobbying transparency ducking.
( Read more... )
And now? A hot chocolate, then bed.
Media monitoring is something we've just started recently at UD; the main aim is so that if there's a news story that we should comment on as soon as possible, we can do so, but it's also there for stuff we may just want to blog about, and to keep us aware of what's going on.
There's a rota for who does it which day. It needs to be done by 9am on that day, and you can't start it before midnight as quite a few newspapers dump a large number of stories onto their website at midnight (presumably about when the papers are going to print, keeping them published on the same day as the physical version is released.
I choose to do it after midnight rather than before nine, as I'm more of a night owl than a morning person. This does, however, mean I'm often distracted whilst doing it by chatting to friends or similar.
Below the cut is the stories I sent to the office today, along with a timeline of how long it took me. In terms of 'What do we do about it', my advice was that nothing was urgent to respond to, but we might want to blog or otherwise comment on the Mandelson lobbying transparency ducking.
( Read more... )
And now? A hot chocolate, then bed.